• 90% of consumers are using at least one ‘4th Industrial Revolution’ technology (4IR) including AI, internet of things, blockchain and drones.
• Consumers willing to share personal data if there’s a big pay-off.
• Consumers’ confidence with 4IR technologies will decide just how great an opportunity they are for global businesses.

A new report from PwC finds consumers are getting on board with Fourth Industrial Revolution (4IR) technologies, with 90% using at least one 4IR technology.

However as digital and physical worlds continue to blend, the rate of adoption may slow unless global businesses address workforce upskilling requirements and consumers’ desire for transparency and control.

The PwC global report, Are we ready for the Four