Skin ADV

fre
À propos de   |   Newsletter
Demand & Supply Chain Management Evolution


Détail du Livre



Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis



Publisher: Routledge
Author: Ivan Russo (Author),‎ Ilenia Confente (Author)
Info: 2017, 144 pages

                                                         
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties―particularly suppliers, manufacturers, retailers, dealers, customers―involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature.

Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon.

This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

 

 

 

 




plus d'informations
(lien externe)
  
 


 Autres Livres de ROUTLEDGE:


2014


 
Agricultural Supply Chains and the Challenge of Price Risk
 

 
Supply Chain Strategies: Demand Driven and Customer Focused
 

 
Purchasing and Supply Chain Management: A Sustainability Perspective
 


2013


 
Supply Chain Strategies: Demand Driven and Customer Focused
 







 
           Circular Economy     Industry 4.0     Blockchain 

     Internet of Things     Omni Channel 


Join us on


Actualités et Tendances
 

Dernière mise à jour 4 Janv 2019
First deterioration in operating conditions for 27 months
   Source: Markit France Manufacturing PMI ®  -  IHS Markit
France 


Plus d'un tiers des dépenses prévues lors des pics d'activité saisonniers échappent aux détaillants

Les périodes d'activité intense sont autant d'opportunités pour les détaillants d'améliorer leur rentabilité par le biais de promotions bien pensées. Pourta...


Formation
 

Agenda Local et Régional
 


Ressources
 
ROSSMANN: Gérer les commandes entrantes de manière rapide et efficace

LOGISTIQUE SOUS LE SIGNE DU CENTAUREUn éventail très large et haut de gamme de produits, un service à la clientèle de qualité et un vaste réseau moderne de magasins font de Rossm...

Une entreprise n’est pas une île

Modes de collaboration des entreprises avec leurs partenaires commerciaux et opportunités d’améliorationUn nouveau rapport rédigé par l’Economist Intelligence Unit, sponsoris&eacut...


Agenda International