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Langue: English
 

Avoid Brand Destruction Due to Product Recalls
 

Société:

Oracle
Food & Beverage Reverse Logistics Product Recalls


Today’s food and beverage market is dynamic and competitive. To grow and stay compliant with increasing customer and regulatory demands, organizations are pushed to do more each year, often with the same or fewer resources than before. Satisfying global customers and multi-country regulations presents additional challenges. To stay ahead of the curve, companies are engaging in strategic acquisitions, cost-reduction exercises, and expansion into new categories and markets. Yet such actions can create huge stresses on organizations and processes.

Companies that are not equipped to handle these complexities are struggling to balance growth and risk. Problems arise, such as product and label-development errors, leading to costly rework, confusion, and delays. The most serious mistakes result in recalls, catastrophic damage to brands, and health risks.

 



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